A term used to refer to the generation, born from 1980 onward, brought up using digital technology and mass media; the children of Baby Boomers; also called Generation Y.
- Tech Dependent
- 25% of the world population
Secondary Target: Generation Z (Teenagers)
- Millannials comprise 24% of the US population. That’s 77 million individuals!
- 27% of Millennials use Chat Apps a week. The highest percentage of any generation.
- Younger Millennials range from 18 to 26 and have a buying power of nearly $900 billion!