FUNDAMENTAL ANNOUNCES FINANCIAL ADVISOR PRODIGY CAPITAL CORP.

Vancouver, British Columbia, Canada, July 23, 2015 - Fundamental Applications Corp. (“Fundamental”) (CSE:FUN), a leading developer of innovative, millennial-targeted smartphone applications today announced the signing of a Financial Advisor Consulting contract with Prodigy Capital Corp. (“Prodigy”). The purpose of this strategic relationship is to support communications initiatives with existing investors and to help grow the company’s investor base.

With offices in Vancouver BC and Toronto Ontario, Prodigy is one of Canada’s leading private equity and merchant banking consultancies. They plan to develop a campaign for Fundamental designed to elevate
the company’s profile and recognition amongst the Canadian investment community. To accomplish this, Prodigy will build an investor audience by conducting roadshows and coordinating communication between the Fundamental management team and investment professionals.

“Fundamental Applications is the perfect addition to Prodigy’s client roster,” said Kia Besharat, Managing Partner at Prodigy. “We are very selective with respect to the companies we choose to work with based on the strength of their product offering, the opportunity in the market, and the skills and capabilities of their core management team.

Fundamental offers innovation in a market ripe for disruption with a team capable of carrying out their vision. We are happy to help them tell their unique story to the Canadian capital markets community.”

“Prodigy has a proven and effective approach to accessing growth capital in mature markets,” commented Richard Whitehead, CEO of Fundamental. “Their ability to build brand awareness while championing the core values of an institution is unparalleled. I feel strongly that working with Prodigy will help us tell our story to investors across Canada.” 

Fundamental will pay Prodigy a monthly retainer of $5,000 and the  equivalent of $7,500 in common shares per month, at a share value based on the closing price of Fundamental shares on the last day of each financial quarter end. The consulting contract is for a twelve (12) month term and may be terminated by either party at any point upon thirty days written notice, following the first 30 days of the contract. Fundamental will also grant Prodigy 440,000 common share purchase warrants, exercisable at a price of $0.30, for two (2) years.

Neither Prodigy, nor any Prodigy principals, have any interest, directly or indirectly, in Fundamental or its securities. The warrant grant described above is subject to any approvals required by the CSE. 

About Prodigy Capital Corp.

Prodigy Capital Corp. is a leading Canadian private equity and merchant banking firm headquartered in Vancouver and Toronto. The firm delivers industry‐leading experience to companies in all stages of advancement in connection with mergers, acquisitions, financings, and risk management transactions.

About Fundamental

Fundamental Applications Corp. (CSE:FUN) designs, develops, markets, and acquires innovative mobile applications targeted at the “Millennials” generation; people born in an age of digital technology, internet  access, and smart phones. This demographic is an early adopter of mobile technology, has significant discretionary income, and is lifestyle driven with a willingness to try new things. Their three leading mobile
platforms are Foro: a peer-to-peer mobile ecommerce marketplace, Truth: a one-to-one anonymous messaging app previously listed in the top 100 social networking apps in the Apple App Store, and Serum™: an app that enables users to post questions to their friends and receive answers anonymously.

For more information about Fundamental Applications Corp, visit them online at www.FunAppCorp.com, or review their company profiles on the SEDAR website www.sedar.com and on the CSE website www.thecse.com.

The CSE has not reviewed and does not accept responsibility for the adequacy and accuracy of this information.  The Company has no intention or obligation to update or revise any forward looking statements due to new information or events.

Forward-Looking Information:

This press release may include forward-looking information within the meaning of Canadian securities legislation, concerning the business of Fundamental. Forward-looking information is based on certain key expectations and assumptions made by the management of Fundamental. Although Fundamental believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Fundamental can give no assurance that they will prove to be correct. Forward-looking statements contained in this press release are made as of the date of this press release. Fundamental disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.